Newsletter performance and analytics

Become a better writer by keeping an eye on what your readers respond to

9 articles in this collection
Written by Martijn de Kuijper and Anna Elliott

How to grow your audience

Tips on growing your subscriber list

Written by Martijn de Kuijper
Updated this week

What to think about when writing your first few issues

It’s early days — focus on content and the subscribers will come to you

Written by Anna Elliott
Updated over a week ago

How to check the analytics of an individual newsletter

How many people opened it? How many clicked? Which links were most popular? Answer all this, and more

Written by Anna Elliott
Updated over a week ago

Insights: How to track your overall Open rate and Click rate

What the Performance tab can do for you

Written by Anna Elliott
Updated over a week ago

Insights: How to track where your subscribers are finding your newsletter

What the Growth tab can do for you

Written by Anna Elliott
Updated this week

Insights: How to track recurrent engagement (and why you should)

What the Engagement tab can do for you

Written by Anna Elliott
Updated over a week ago

Troubleshooting: Why do my stats look inaccurate?

Newsletter statistics can be a murky business. Here’s what you need to know

Written by Anna Elliott
Updated over a week ago

What to do if your Open rates are low

Tips for getting more people to open your newsletter

Written by Anna Elliott
Updated over a week ago

Why did my newsletter issue go to spam?

If you notice your emails are landing in your readers’ spam inboxes, there are a couple of things you can do...

Written by Anna Elliott
Updated over a week ago