At Revue we know how important it is to see how readers are connecting with your newsletter. That involves keeping a clear oversight of statistical trends (as demonstrated by the Performance, Growth and Engagement tabs), but it also involves zooming in on specific newsletters in more detail.
24 hours after sending your issue, you'll find a brief summary of the most important insights in your inbox, with the subject line ‘Here’s how your latest issue performed’. It looks something like this:
But you can go further...
To do that, head to the ‘Issues’ page and look underneath ‘Past Issues’. Next to every sent issue, you’ll see the Open rate and Click rate. You’ll also see an ‘Analytics’ button:
Go ahead and click, and you’ll come to a new page showing insights for that specific newsletter.
The first line of info shows:
The number of subscribers who received this issue
Open rate (the percentage of subscribers who opened this issue out of your total number of subscribers)
Click rate (the percentage of people who clicked on a link within an email out of the total number of people who opened it)
The percentage of subscribers who unsubscribed
Most popular links
When you scroll down a little, first you’ll see a table showing the most popular links in the newsletter, in order from most-clicked to least-clicked.
Right next to the link itself you’ll be able to see how many times this specific link has been clicked. And once you click on the number, you will see the email addresses of the people that clicked on this particular link and how many times!
Who opened your newsletter?
Underneath your ‘Most popular links’, you’ll see a box called ‘Most opened by’, which shows which subscribers opened your issue and how many times.
Next to ‘Most opened by’, you’ll see a table showing which subscribers gave your newsletter a ‘thumbs up’ or ‘thumbs down’. If a subscriber leaves a message with their positive or negative feedback, you’ll receive it in your inbox.
NB. sometimes this table may show the same email address giving both a ‘thumbs up’ and a ‘thumbs down’ — this is due to bot clicks which we unfortunately can’t filter out.
Further down, you’ll see a list of emails that unsubscribed to your newsletter. This is pretty self-explanatory. Plus, this column doesn't deserve that much time since those peeps decided they’re too cool for school and skedaddled to search for their own purpose away from your amazing newsletter.
Referring domains for online version
The last box you’ll see on this page shows you which domains your subscribers found the link to your newsletter on if they viewed it online as opposed to in their inbox (A ‘referring domain’ is basically a website that links out to another website).
In the above example, 46 people clicked directly on the issue link, either on the profile page or on any service with no referral domain. Others found it via other platforms, like LinkedIn or Feedly. If you chose to share your newsletter issue via social media on the ‘Schedule’ page, this table will show you how many people accessed this issue from those channels.
So, there’s lots you can find out about how your individual newsletters performed, and you don’t even have to use Excel to figure it out. Nice. ✨