When you’ve taken the plunge and started writing something new, the next step is to find the right people to read it.

Our philosophy is that a Revue newsletter is different from a traditional email campaign that struggles to get a 20% open rate. It’s all about sending personal, editorial newsletters that readers love receiving, opening and replying to.

We have studied how the most successful authors use Revue. They usually go through the following three phases in creating unique content that works in an email:

Phase 1: Find your groove (<5 subscribers)

The best way to get started is to create a few issues quietly. By sending two or three issues to themselves and a few peers or mentors, successful authors want to explore how to integrate Revue into their daily or weekly routine.

Phase 2: Tell your inner circle (<50 subscribers)

Once they’ve found their groove, the successful authors will want to gauge interest by inviting some friends. They will dedicate three to five issues to making sure their content is engaging. The subscriber total will grow a little, but the key is a high open rate.

Phase 3: Spread the word (100+ subscribers)

When the newsletters have proved to be engaging, it’s time to start spreading the word. The successful authors have laid the groundwork and are now ready to expand carefully, while keeping a close eye on open rates. To give you a boost, we also have a dedicated help page on how to grow your subscriber list.

Finding the right fit with your audience is the most important factor in a newsletter’s success. Follow the steps above, and you’ll be on the right path to solid, sustainable growth.

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